It seems that the product key's days are numbered, at least from a user's perspective. According to Microsoft, "once activated, a digital entitlement for your PC's hardware is created in the Windows 10 activation service. This entitlement can be used by the same PC again for re-activation of the same edition of Windows 10 in the future." When upgrading to Windows 10 from a prior version (such as Windows 7, Windows 8, or an earlier build of Windows 10), the activation state is seamlessly carried over, according to a Microsoft spokesperson speaking with PCWorld. Instead, your computer utilizes what Microsoft calls a digital entitlement. When using the free upgrade to Windows 10 or purchasing a digital retail version, you won't receive a product key. This change is due to Windows 10's shift away from the traditional product key model, which some might argue is an improvement.
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